Barclays have a history of using sponsorships to make our brand different; the right sponsorship adds to our brand, helping us engage our customers and clients locally, regionally and globally.

The role of sponsorship at Barclays is to build brand engagement with our stakeholders through the lens of our vision, purpose and values.

We look for sponsorships that will help form positive associations with our brand. Our brand purpose is to help people achieve their ambitions in the right way and we are looking for sponsorship partners that can support us with that ambition.